This website offers you a choice of useful additions to your assortment that will benefit both you and your customers. We present you with a top quality assortment of plants and concepts, the majority of which can be used both indoors as well as outdoors; in other words, double the fun!
reflects the two major characteristics of our nurseries. Alta means ‘High’: we aim for the highest possible quality in processes, products and business relations. ‘High’ also hints at the name of the family that runs the business: the Hoogendoorn brothers, “hoog” meaning “high” in Dutch. Nova stands for new, for star, for being bright and progressive. Combined, all these qualities lead to a new notion: we ‘altanovate’. In other words: innovation at a higher level. For you, this results in more opportunities in your markets with a higher degree of distinctive capacity and a stronger position.
are the three elements of altanovation. We invest in growth. The growth of our products, concepts and versions, the growth of the relationship with all the links in the chain. We create new versions and applications and in doing so, we also create new opportunities in various markets. In order to achieve this, we stake on innovation. Sometimes this involves truly new ideas; sometimes this concerns small practical adjustments to existing ideas. This matter-of-fact attitude typifies altanovation.