SPECIAL PLANTS,
OUR PEARLS
GO TO: WHAT ALTANOVA MEANS | USP’S | SUSTAINABILITY | LOCATIONS | HISTORY
FLOWERING INDOOR AND POT PLANTS, PERENNIAL AND ANNUAL GARDEN PLANTS
In 1982, we started growing (mainly green) house plants. Since 1994, we have specialised in flowering houseplants and especially the ‘pearls’. This was a conscious decision for us. They are not the easiest products to grow, but they are the most special ones. We really like it if it is ‘not standard’. With 22 hectares of cultivation area, our dream is to make our products available to everyone. This means we can offer our customers a truly distinctive range of flowering indoor and outdoor plants, which will give the consumer a surprising amount of happiness.
Alta•nova (~altanovate)
Alta: high; we (the Hoogendoorn family) strive for the highest quality in products, processes and relationships
Nova: new, star, bright, innovative
Altanova
… GROWS UNIQUE PRODUCTS OF THE BEST QUALITY
… USES TRADITIONAL CULTIVATION METHODS TO GROW LABOUR-INTENSIVE FLOWERING PLANTS
… OFFERS VOLUME IN NICHE PRODUCTS.

CERTIFICATION
All the products we grow must be registered or certified. Retailers also demand increasingly higher standards, and here transparency is the keyword. In order to comply with this, we are MPS A, MPS GAP, MPS SQ and MPS GRASP SEDEX certified. Visit www.volgjebloemofplant.nl for more information. AltaNova’s MPS number is 804819.
FIVE LOCATIONS FULL OF FLOWERING PEARLS
MOERKAPELLE

One of our first locations. We only grow the fragrant Stephanotis here on this 2.5-hectare site.
ZEVENHUIZEN

LUTTELGEEST WETERINGWEG

LUTTELGEEST BLOEMENWEG

We have been growing various flowering plants at this 4-hectare nursery since 2009.
PORTUGAL

ALTANOVA THROUGH THE YEARS

KOOS & KEES HOOGENDOORN STARTED GROWING GREEN PLANTS
SWITCH TO FLOWERING PLANTS

RIEN HOOGENDOORN JOINED
ZEVENHUIZEN LOCATION OPENED


MOERKAPELLE LOCATION OPENED
LOCATION IN PORTUGAL OPENED


GEERT & ANTON HOOGENDOORN JOINED
LUTTELGEEST LOCATION OPENED

BLOOMING DREAMS INTRODUCED
KEES HOOGENDOORN LEFT

2ND LOCATION IN LUTTELGEEST OPENED
REINIER HOOGENDOORN JOINED


NEW BRANDING
Koos and Rien transfer the company to Harm and Reinier
