SPECIAL PLANTS,
OUR PEARLS

GO TO: WHAT ALTANOVA MEANS | USP’S | SUSTAINABILITY | LOCATIONS | HISTORY

FLOWERING INDOOR AND POT PLANTS, PERENNIAL AND ANNUAL GARDEN PLANTS

In 1982, we started growing (mainly green) house plants. Since 1994, we have specialised in flowering houseplants and especially the ‘pearls’. This was a conscious decision for us. They are not the easiest products to grow, but they are the most special ones. We really like it if it is ‘not standard’. With 22 hectares of cultivation area, our dream is to make our products available to everyone. This means we can offer our customers a truly distinctive range of flowering indoor and outdoor plants, which will give the consumer a surprising amount of happiness.

Alta•nova (~altanovate)
Alta: high; we (the Hoogendoorn family) strive for the highest quality in products, processes and relationships
Nova: new, star, bright, innovative

Altanova

… GROWS UNIQUE PRODUCTS OF THE BEST QUALITY

… USES TRADITIONAL CULTIVATION METHODS TO GROW LABOUR-INTENSIVE FLOWERING PLANTS

… OFFERS VOLUME IN NICHE PRODUCTS.

CERTIFICATION

All the products we grow must be registered or certified. Retailers also demand increasingly higher standards, and here transparency is the keyword. In order to comply with this, we are MPS A, MPS GAP, MPS SQ and MPS GRASP SEDEX certified. Visit www.volgjebloemofplant.nl for more information. AltaNova’s MPS number is 804819.

FIVE LOCATIONS FULL OF FLOWERING PEARLS

MOERKAPELLE

One of our first locations. We only grow the fragrant Stephanotis here on this 2.5-hectare site.

ZEVENHUIZEN

This 2-hectare nursery is our main location. We have been growing various flowering plants here since 1992.

LUTTELGEEST WETERINGWEG

This 5-hectare site is our latest addition. Geert-Jan and Anton have been growing different flowering plants here with their team since 2018.

LUTTELGEEST BLOEMENWEG

We have been growing various flowering plants at this 4-hectare nursery since 2009.

PORTUGAL

At our nursery in Portugal (5 hectares) we ensure that we are the first grower in the Netherlands to offer certain seasonal products. We also produce basic materials and exclusive products in Portugal.