SPECIAL PLANTS,
OUR PEARLS

GO TO: WHAT ALTANOVA MEANS | USP’S | SUSTAINABILITY | LOCATIONS | HISTORY

FLOWERING INDOOR AND POT PLANTS, PERENNIAL AND ANNUAL GARDEN PLANTS

In 1982, we started growing (mainly green) house plants. Since 1994, we have specialised in flowering houseplants and especially the ‘pearls’. This was a conscious decision for us. They are not the easiest products to grow, but they are the most special ones. We really like it if it is ‘not standard’. With 22 hectares of cultivation area, our dream is to make our products available to everyone. This means we can offer our customers a truly distinctive range of flowering indoor and outdoor plants, which will give the consumer a surprising amount of happiness.

Alta•nova (~altanovate)
Alta: high; we (the Hoogendoorn family) strive for the highest quality in products, processes and relationships
Nova: new, star, bright, innovative

Altanova

… GROWS UNIQUE PRODUCTS OF THE BEST QUALITY

… USES TRADITIONAL CULTIVATION METHODS TO GROW LABOUR-INTENSIVE FLOWERING PLANTS

… OFFERS VOLUME IN NICHE PRODUCTS.

CERTIFICATION

All the products we grow must be registered or certified. Retailers also demand increasingly higher standards, and here transparency is the keyword. In order to comply with this, we are MPS A, MPS GAP, MPS SQ and MPS GRASP SEDEX certified. Visit www.volgjebloemofplant.nl for more information. AltaNova’s MPS number is 601618.

FOUR LOCATIONS FULL OF FLOWERING PEARLS

MOERKAPELLE

One of our first locations. We only grow the fragrant Stephanotis here on this 2.5-hectare site.

ZEVENHUIZEN

This 2-hectare nursery is our main location. We have been growing various flowering plants here since 1992.

PORTUGAL

At our nursery in Portugal (5 hectares) we ensure that we are the first grower in the Netherlands to offer certain seasonal products. We also produce basic materials and exclusive products in Portugal.

LUTTELGEEST BLOEMENWEG

We have been growing various flowering plants at this 4-hectare nursery since 2009.

ALTANOVA THROUGH THE YEARS

KOOS & KEES HOOGENDOORN STARTED GROWING GREEN PLANTS

In 1982

SWITCH TO FLOWERING PLANTS

In 1987

RIEN HOOGENDOORN JOINED

In 1988

ZEVENHUIZEN LOCATION OPENED

In 1992

MOERKAPELLE LOCATION OPENED

In 1995

LOCATION IN PORTUGAL OPENED

In 2002

GEERT & ANTON HOOGENDOORN JOINED

In 2007

LUTTELGEEST LOCATION OPENED

In 2009

BLOOMING DREAMS INTRODUCED

In 2011

KEES HOOGENDOORN LEFT

In 2013

2ND LOCATION IN LUTTELGEEST OPENED

In 2018

REINIER HOOGENDOORN JOINED

In 2019

NEW BRANDING

In 2019

Koos and Rien transfer the company to Harm and Reinier

In 2022
Overna

Splitting of AltaNova Sales into AltaNova and HD Plants

In 2024

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